Rosie Cripps leads ReVivo & Circularity at Vivobarefoot, shaping initiatives that extend product life and embed circularity at the core of the brand. With a strong background in sustainability and sourcing strategies, Rosie has developed frameworks that reduce environmental impact while driving commercial success. Her expertise spans creating reuse and recycling systems, building consumer engagement programmes, and aligning business goals with regenerative principles.

With over 20 years in the fashion industry – from buying to product development and sourcing – Rosie brings a unique perspective on combining innovation, sustainability, and sourcing.