After working in the fashion industry for over 30 years, Gemma started The Elephant in me Wardrobe in 2020 to challenge overconsumption and throwaway fashion. The conversations started there led her to quit her job, complete an MA in Fashion Futures and start a PHD. Her research explores whether the exponentially growing secondhand market is a way to reduce fashion’s environmental impact. Committed to sharing what she’s learning, Gemma writes, lectures, upcycles, mends for friends, advocates for radical consumerism and asks ‘is fashion’s future secondhand?’