I’m the founder of Phase London, a streetwear brand I’ve been building for the past six years. Phase is rooted in limited drops, a British classic-meets-streetwear aesthetic, and a focus on storytelling over scale. I’ve always tried to keep the brand mysterious and intentional, choosing to grow slowly and stay creative rather than chase trends. Recently I’ve been exploring ways to build more interactive experiences through our app, blending culture and community. I’m interested in how independent brands can make a big impact without having to constantly produce more.