Anna Foster is Founder and Creative Director of pioneering upcycling brand E.L.V. DENIM. Prior to founding the brand, Anna had been a fashion editor for twenty years at publications such as Exit and i-D Magazine. She then went on to be Fashion Director at Lula, and Fashion Director-at-Large at Australian style title RUSSH before deciding to focus solely on the brand in 2022. Anna launched E.L.V. DENIM with the sole purpose of only using existing garments to create a 100% upcycled collection. Designing from a point of waste, Anna is committed to revaluing garments that would otherwise be destined for landfill. The collection has grown from denim into a full Ready-To-Wear collection, all manufactured in East London