FIRESIDE CHAT: Reimagining denim – creating luxury from waste

Denim has long been one of fashion’s most resource-intensive textiles, but ELV Denim is proving that luxury and circularity can coexist without compromise. In this fireside chat, founder Anna Foster breaks down the design principles and operational shifts behind ELV’s model, where waste becomes a resource and constraints fuel creativity. 

Anna will share the realities of scaling a circular brand in a system focused on volume, while sharing what larger retailers can learn from ELV’s design process and what true sustainability can look like when regeneration and creativity sit side by side.