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Seminars February 2024

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Sourcing and storytelling: The selling power of retail transparency

19 Feb 2024
The Source Catwalk

As shoppers become increasingly conscious of brand transparency, many retailers - from emerging start-ups to the oldest companies in the world - are discovering the power of supply chain storytelling.

This presentation will examine:

  • The consumer trends driving the growth of supply chain storytelling
  • How and why consumers are engaging with deep product stories across channels
  • Leading examples from across the world of the very best storytelling brands
  • Tips, tools and insights to take away and improve storytelling within your own business
Jack Stratten, Head of Trends - Insider Trends