Is repair just good PR?

From new repair studios to branded recommerce marketplaces, fashion brands are scrambling to show they care about circularity. But let’s ask the tough question: is repair just another PR play or could this change the game?

In this debate, we’ll explore whether brands are genuinely shifting toward longevity - or simply box-ticking to soothe conscious consumers. Are we seeing a systemic change, or are end-of-life services being used to distract from overproduction?