Is repair just good PR?
10 Jul 2025
Source Debates
Source Debates
From new repair studios to branded recommerce marketplaces, fashion brands are scrambling to show they care about circularity. But let’s ask the tough question: is repair just another PR play or could this change the game?
In this debate, we’ll explore whether brands are genuinely shifting toward longevity - or simply box-ticking to soothe conscious consumers. Are we seeing a systemic change, or are end-of-life services being used to distract from overproduction?