Panel: When will consumers really pay more – are consumers ready?

Many companies believe that the ‘sustainable shopper’ is a myth. The reality is that they haven’t felt the push-back from the conscious consumer in a way that has hit their bottom line. Despite surveys and research saying consumers are willing to pay more at point of sale, is this really true?

This session explores what will it actually takes for consumers to commit to higher prices for quality and ethically sourced clothing, and whether retailers are ready to meet them there. We’ll unpack the perception gap and explore how brands can better connect price with purpose in the eyes of the customer