Rethinking fashion in a polycrisis world

Geopolitical tensions are becoming ever more disruptive to the fashion industry, both in terms of cost pressures and weakening consumer demand. Rather than isolated, macro-shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and now serve as a stress test for a new operational baseline. From rethinking their supply chains to reframing fashion as a positive experience which creates purpose, community engagement and brand loyalty,  this presentation discusses how market players need to redefine their strategies to build resilience in our polycrisis world.