FIRESIDE CHAT: Storytelling, identity and circular growth with Buffalo Systems

Circularity is shifting to a strategic advantage, but translating sustainable intent into commercial impact remains a challenge for many brands. In this fireside chat, James Sleater shares how Buffalo Systems is navigating that shift - anchoring its approach in long-lasting design, responsible manufacturing and models that extend the life of every garment.  

This conversation digs into how circular practices can underpin business growth, reflecting on Buffalo Systems’ recent rebrand and the role of compelling storytelling in shaping market perception. From reframing brand heritage to communicating purpose with clarity, James explores how strong identity and transparent narratives can cut through green noise and convert sustainability principles into meaningful, measurable profit.