20 May 2025
S2: In the Loop - Episode 2
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Ep 2: Are we expecting too much from consumers in driving sustainable shopping, or can brands do more to increase sustainable education?
Introducing In the Loop - a LinkedIn series where retail experts share their hot takes on the fashion industry’s biggest challenges. Each episode will delve into a new critical question, sharing our thought leaders' perspectives on what they believe can help solve this issue.
With the rise of greenhushing, many brands are choosing to stay quiet about their sustainability efforts, afraid of being called out for not being perfect. But when they go silent, consumers miss out on learning about progress — even the imperfect kind.