Honest, not Perfect Ep 23: Joseph Mountain, Sustainability Manager, N Brown

Ep 23: Policy, Pressure & the Future of Fashion Retail

This week, we’re live onsite with Joe Mountain to unpack the growing pressure facing fashion brands as sustainability moves from ambition to accountability.

From evolving legislation and green claims scrutiny to the realities of implementing sustainability inside a major retail business, Joe shares what’s actually changing behind the scenes — and why the future of fashion will require far more than good intentions. Expect a candid conversation on policy, progress, commercial pressure and whether the industry is truly ready for what’s coming next.