Honest, not Perfect Ep 18: Matt Dehaty, Founder, OldNovo

In this episode, we sit down with Matt Dehaty - former Buying Director at Gymshark, to unpack what it really takes to lead product, build winning teams, and create culture-shifting apparel at global scale. Matt shares the lessons he learned steering two industry giants, the mindset shifts that shaped his approach to performance and lifestyle product, and why he’s now channeling all of that experience into launching his own clothing line built around premium, modern rugby shirts.