Honest, not Perfect Ep 12: Nick Reed, Founder, Neem London

From takeback schemes to resale models, and from designing with end-of-life in mind to driving mindset shifts in consumers, Nick shares how Neem is doing what many big retailers are still grappling with. We unpack how small brands like Neem can influence system-wide change, what circularity really looks like in practice, and how different demographics are responding to more responsible models of fashion.

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