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03 Jun 2025

How AI is rewiring the fashion supply chain

How AI is rewiring the fashion supply chain

AI and technology are revolutionising sourcing 

As companies grapple with complex supply chains impacted by GEOPOLITICAL factors not least  the terror  of TRUMP TARIFFS - agility and openness to new strategies supported by super fast technologies will be GAME CHANGING


 

 Using a combination of technology and strong relationships will be vital to managing the uncertainty now and the strategic need to have sustainability at your core 

 

The fashion industry is rightly under pressure to reduce its environmental impacts 

This requires accurate data and the technology to both record and react 

 

Transformative technology is switching sourcing from routine tasks to high value strategic decision making 

 

The use of AI  in sourcing is highlighting how leaders are

  • GAINING COMPETITIVE ADVANTAGE

  • MITIGATING RISKS 

  • DRIVING INNOVATION 

 

AI- will revolutionise supply chains

 

Demand forecasting - leveraging historical sales data. 

Social media trends and external factors to provide more accurate demand forecasting - WILL REDUCE RISK. - on over-production and waste

Supply Chain visibility 

 

Block Chain - traceability , transparency and product authenticity 

Whilst Blockchain can support as a key benefit to transaparency - it is expensive and costly on the energy it requires - this is evolving 

 

Blockchain technology alone cannot solve all the transparency issues in the fashion industry. Other solutions, such as stronger regulations, need to be implemented in conjunction to create a more transparent and responsible industry.

Inventory management 

Quality control - both reduce waste and also costs - so will in the long term add to profit margins

 

Ethical supply chain management - AI Can audit and monitor supply chain partners for compliance with ethical practices and sustainability 

Global collaboration- AI Facilitation  on real time language translation and data analysis

 

Technologies like 

  • 3D printing 

  • Digital pattern cutting 

  • AI design  tools

are helping fashion brands to reduce wastage and effectively use resources

 

TECHNOLOGICAL  INVENTIONS - Will support the need to source differently 

 

ORGANIC FABRICS

BIODEGRADABLE FABRICS

RECYCLED FABRICS 

FABRICS GROWN BY MATERIAL SCIENCE

from Mushrooms to Mirum  - the first 100%plastic free alternative to leather 



There are alternatives appearing all the time 

initially in the premium market due to cost - they are now stretching beyond this with cellulose being used by H&M and spreading beyond to other volume brands

 

Technology and AI - Can drive efficiencies to cut waste and use transparency in the supply chain to support less over- production and a way to drive more from resale 

Those companies with deeper pockets will find it easier to make rapid progress but the whole of the fashion world - notably fast fashion must benefit from AI and tenchology advances to cut the environmental impact -  and do better

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