Tally Egypt

Tally Egypt, operating under the El Masreya Brand, specialises in handmade embroidered garments, scarves, shawls, bags, and accessories crafted by women artisans in Assiut and Sohag, Upper Egypt. Tally is a centuries-old embroidery technique where metal strips (silver, gold, copper) are woven into tulle fabric to create distinctive geometric patterns. It is the first Egyptian heritage craft to hold a registered collective trademark at WIPO. The collection ranges from accessible scarves and shawls to designer collaborations and haute couture pieces, all export-ready with FOB Cairo Airport and DAP UK pricing, minimum orders starting from 3 pieces per style, and lead times of 30 to 90 days. Stand K53, Source Fashion London