Sustainable Journey Cooperative

Wear Your Values is a curated multi-brand collective bringing together Fair Trade and impact-led fashion and lifestyle brands.

Presented under the Gateway to Fair Trade Fashion market access programme, this stand showcases responsibly produced fashion and accessories made by artisan enterprises that are members of the World Fair Trade Organization (WFTO). All participating brands are rooted in Fair Trade principles, ethical labour practices, and the use of sustainable, low-impact materials.

Each brand within the Wear Your Values collective is independent, design-driven, and production-ready, offering buyers access to:

• Handcrafted and small-batch collections

• Transparent and ethical supply chains

• Fair Trade and women-empowerment-focused production models

• Sustainable materials and low-impact processes

While aesthetics and product categories vary, all participating brands share a common commitment: fashion that delivers social and environmental value alongside commercial quality.

This collective stand offers buyers a unique opportunity to source from multiple vetted ethical brands in one place, combining strong storytelling, traceability, and competitive wholesale readiness.

Wear Your Values connects conscious buyers with producers who place people, dignity, and sustainability at the heart of their business.