JAS Activewear (Pvt) Ltd.

LCY London is a contemporary British fashion brand and apparel manufacturer, rooted in refined British design principles and shaped by the craftsmanship heritage of Sri Lanka. The brand evolves from LCY, a generationally owned apparel enterprise established in 1997, bringing over two decades of experience in premium garment manufacturing, with a particular strength in polo shirts, knitwear, and elevated casualwear.

LCY London represents a considered approach to modern fashion, prioritising quality, longevity, and consistency over fast-moving trends. Each collection is developed using carefully selected fabrics, precise construction techniques, and reliable fit standards, designed for customers and retail partners who value craftsmanship, understated design, and garments built to endure.

Design and product development are led from England, where silhouettes, detailing, and seasonal direction are defined. Production is carried out by experienced manufacturing teams in Sri Lanka, enabling close control across sampling, development, and bulk manufacturing. This integrated, cross-continental model allows LCY London to combine British design sensibility with hands-on artisanal expertise.

Operating within a slow fashion and responsible manufacturing framework, LCY London focuses on controlled production volumes, long-term supplier relationships, and ethical sourcing practices. The brand aesthetic is informed by classic menswear codes and timeless cultural references, favouring quiet sophistication over overt branding.

Alongside its own retail and wholesale collections, LCY London works with franchise partners, wholesalers, and private-label clients, offering vertically integrated apparel manufacturing, design-led development, and scalable production capabilities for global markets.