Aware™
- Technology & Services
- New Exhibitors
Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.
Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.
The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.
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Aware™ Marks Milestone in Transparency of Sustainable Materials
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In the ever-evolving landscape of sustainable business practices, transparency has become the cornerstone of trust between consumers, brands, and manufacturers. To ensure this transparency, a system o ...
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Harnessing cutting-edge technology, Aware™ captures data straight from producers, charting the entire journey from raw materials to finished products.
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With our Fiber Forward Digital Product Passport, brands can navigate the regulatory landscape, protect their reputation, and build stronger, relationships with their customers.
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The UFLPA combats supply chain human rights abuses, focusing on Xinjiang. Aware™ ensures traceability compliance amid DHS scrutiny, bolstering brand trust.