Our Ajrakh Story

So what sets JASMINEBYSEBA apart from the other handcrafted Ajrakh prints? And why are our silhouettes expensive? Watch the whole reel to clear all your queries

Our master karigar Ashrakh Kumbar who struggled from setting his own unit due to his inherited occupational norms based on caste rights, has not only pushed him to create one of a kind hand blocks curated by Seba for the brand but has also made him dream bigger and better in empowering his men from the same community.

Unlike the second quality fabrics that’s are chemically dyed and machine block printed copied from verified brands such as ours, we solely use pure fabrics that are made in India and handcrafted using the natural technique of Ajrakh that helps in uplifting the age of arts and crafts of ancient India that can be dated back to the Indus Valley civilisation.

Handcrafted fabrics naturally results in slight patches and uneven color tones due to the natural dyes and processes used in their making. These are more evident on plain coloured fabrics And this being the reason for our garments being more expensive for the time, resources and expertise that goes behind the making of a single silhouette as each garment is made to order and that is the business model we follow to make each dress unique in it’s own way.