Press Release- Araha London Debuts at Source Fashion 2026

London, 5th January 2026

Araha London, the British accessories house rooted in craftsmanship, heritage, and thoughtful design, announces its debut at Source Fashion 2026. The brand will unveil its new collection of luxury silk scarves, including men’s silk pocket scarves, meticulously created in partnership with master artisans across India using time-honoured hand block printing and natural dye techniques.

Blending the richness of Eastern artistry with refined modern British sensibility, Araha London brings a fresh, elevated voice to the world of contemporary accessories. Each limited-run piece is designed to be timeless, versatile, and deeply personal — offering buyers a distinctive luxury product with strong storytelling and year-round retail appeal.

Celebrating Craft, Culture, and Connection

Every Araha London scarf begins in the artisan workshops of India, where traditional wooden blocks are carved by hand and printed with natural pigments. These heritage processes — practiced for generations — give each piece its unique character, depth, and soul.

Our Factories

We work directly with carefully selected manufacturing partners in India, chosen for their skilled craftsmanship and shared values. Our close relationships support responsible production, transparency, and consistently high quality across all Araha London collections.

A Brand Born From a 20-Year Creative Partnership

Founded in 2025, Araha London emerged from Julie Lynn-Evans and Hetal Bhuva-Dudhe’s two-decade friendship and shared passion for design, storytelling, and meaningful work. Their combined backgrounds in creative industries, global collaborations, and a deep connection to India form the foundation of the brand’s ethos: beauty with purpose, artistry with integrity.

A First Look at the 2026 Collection

• 100% Silk Twill Scarves in heritage-inspired prints
• Men’s 100% Silk Pocket Scarves crafted using traditional block-printing techniques
• New Signature Colour Stories for 2026
• Limited Edition Art Scarves produced in small batches

Designed for premium retailers, boutiques, galleries, and gifting markets, the collection combines strong visual impact with commercial versatility.

Meet Araha London at Source Fashion 2026

Stand N14 – Kensington Olympia, London
13–15 January 2026

Buyers, press, and partners are invited to explore the collection, view samples, and learn more about Araha London’s craft-led production and sourcing practices.

Press & Trade Enquiries

Email: arahalondon@gmail.com
Instagram: @arahalondon
Website: www.arahalondon.com