Fynd Launches ‘Fynd Create’ in the U.K.an AI-Native Platform for Fashion Design, Sourcing and Production

London, June 11, 2026 – Fynd, an AI-native retail technology company backed by Reliance Retail Ventures Limited, announced the U.K. launch of Fynd Create, a unified AI-native platform that brings together trend intelligence, fashion design, sourcing, production, cataloguing, and logistics within a single ecosystem.

Built for an industry driven by rapidly changing consumer demand, Fynd Create enables fashion brands to move seamlessly from concept to market by connecting every stage of the product creation and fulfillment journey. Early deployments across fashion brands in India and international markets have demonstrated up to 60% improvement in design productivity.

The platform analyses social trends, runway influences, competitor activity, and brand data to help design teams identify emerging opportunities, generate collections faster, and streamline sourcing and production. Unlike traditional retail software that layers AI onto existing systems, Fynd Create has been built as an AI-native platform from the ground up, enabling faster decision-making and greater visibility across the fashion value chain.

Built on Fynd's commerce infrastructure, which powers more than 2,300 brands globally, Fynd Create connects brands with a network of over 800 vendors, fabric mills, and manufacturing partners, helping reduce turnaround times, optimise production costs, and accelerate time-to-market.

The platform also integrates Fynd Snap, Fynd's AI-powered visual content engine, allowing brands to generate photorealistic on-model imagery from flatlays, mannequins, or 3D renders. This accelerates catalogue creation while significantly reducing dependence on traditional photoshoots.

Commenting on the launch, Sreeraman MG, Founder of Fynd, said, "Fashion brands today are operating in a market where trends emerge and evolve in a matter of days, yet many supply chains remain constrained by long planning cycles and fragmented processes. Fynd Create connects demand signals directly with sourcing and production, enabling brands to make faster decisions, improve visibility across the value chain, and respond more effectively to changing consumer demand."

As part of its U.K. expansion strategy, Fynd is working closely with retailers, brands, and technology partners to help modernise retail operations through AI-powered productivity, operational efficiency, and connected commerce.

About Fynd

Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves more than 20,000 stores and 300+ enterprise retailers, offering a modular commerce platform that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the U.K., GCC, Africa, and Southeast Asia to power the next generation of retail experiences.

For more information, visit https://www.fynd.com/en-gb.