专题讨论：消费者何时才会真正愿意多付钱——消费者做好准备了吗？

Many companies believe that the ‘sustainable shopper’ is a myth. The reality is that they haven’t felt the push-back from the conscious consumer in a way that has hit their bottom line. Despite surveys and research saying consumers are willing to pay more at point of sale, is this really true?

This session explores what will it actually takes for consumers to commit to higher prices for quality and ethically sourced clothing, and whether retailers are ready to meet them there. We’ll unpack the perception gap and explore how brands can better connect price with purpose in the eyes of the customer