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Seminars 2023

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Protopia: Key fashion directions for SS24

13 Feb 2023
The Source Catwalk

Protopia, a realist’s idea of progression, is central to strategic and creative thinking for spring summer 2024. BDA London’s Trendhub research reveals how this hopeful but realistic view filters through to fashion, identifying the key commercial messages across colour, materials and form:

  • Craft and the artist’s touch help people celebrate their individuality and build long-lasting stories through their homes
  • The drive for sustainability should be seen as an opportunity for ingenuity, combining technology, innovation and creativity
  • Technology moves seamlessly into art, nature, design and living, creating new ways to experience our world